Demagoguery is
a particular type of argument that is very popular in the United States.
Demagoguery is an underhanded way of garnering support for a specific cause
such as an election and it relies heavily on in-group and out-group
differences, polarization, scapegoating, and leading questions. Author Patricia
Roberts Miller describes demagoguery and the different rules of discourse which
are needed in order to have a successful argument in her article “Democracy,
Demagoguery, and Critical Rhetoric”. Miller explains that demagoguery is
“polarizing propaganda that motivates members of an in-group to hate and
scapegoat some outgroup, largely by promising certainty, stability, and what
Erich Fromm famously called ‘an escape from freedom’”(Miller 462). Wayne
La’Pierre is the Executive Vice President of the National Rifle Association and
he gave this speech which outlines some steps he believes should be taken in
order to protect the children of America. In this essay I will analyze
La’Pierre’s argument and his demagogic discourse in order to determine the
effectiveness of his speech. I will do this with help from Roberts-Miller’s
article.
La Pierre’s speech takes place in the wake of the Sandy Hook School
Shooting where a young man, Adam Lanza, shot 20 children and 6 staff members at
Sandy Hook Elementary School in Newtown Connecticut. When Lanza was confronted
by police, he committed suicide. This is one of the greatest tragedies to
happen to this country in years. La’Pierre is speaking towards people who are
filled with fear at the abhorrent actions of Adam Lanza and he is trying to
dissuade people from the idea that stricter gun control is the answer. La’Pierre’s
main claim in his speech is that Americans must protect their children at their
schools with armed guards. “I call on congress today to act immediately, to
appropriate whatever is necessary to put armed police officers in every
school”(La’Pierre, 3). He says that
Americans protect the most important things in their lives such as their money
and their president with armed men and women so why not the future of America,
the children. Another claim that La’Pierre
makes is that “There exists in this country a callous, corrupt and corrupting
shadow industry that sells, and sows, violence against its own people” (2).
La’Pierre is referring to the entertainment industry. The industry that creates
such things as Grand Theft Auto and Call of Duty or “ blood soaked slasher
films like ‘American Psycho’ and ‘Natural Born Killers’” (La’Pierre, 2). La’Pierre
states that these massive “media conglomerates compete with one another to
shock, violate and offend every standard of civilized society by bringing an
ever-more-toxic mix of reckless behavior and criminal cruelty into our homes”
(2) and all these deaths and acts of violence that people witness must have
some psychological effect. La’Pierre has decided that the best defense is a
strong offense. We need to post well trained, armed guards at all schools
because, as La’Pierre states, “the only thing that stops a bad guy with a gun
is a good guy with a gun” (2).
In her article, Patricia Roberts-Miller
describes many of the fallacies that demagogues often commit. After reading her
article, it is obvious that La’Pierre has committed some of these fallacies,
leading to a flawed speech. Polarization is where someone presents two
different options to a problem. One option is the option that the speaker or
writer wants you to choose while the other option is obviously a much worse
solution or is seriously flawed in some way. An example of polarization in La’Pierre’s
speech occurs when he asks “Would you rather have your 911 call bring a good
guy with a gun from a mile away . . . or a minute away” (2). Obviously any
person in their right mind would rather have a well-trained good guy with a gun
come as soon as possible however the idea is not nearly as simple as La’Pierre
makes it sound. He presents his listeners with a way oversimplified, easy
solution of guns, and an obviously worse solution of no guns. Another type of
demagogic fallacy, according to Roberts Miller, is scapegoating which La’Pierre
uses multiple times. Remember the “callous, corrupt and corrupting shadow
industry” (2) that La’Pierre mentions? Well he is making the entertainment
industry a scapegoat. A scapegoat is someone who “bears the blame”
(Roberts-Miller, 464) and La’Pierre is implying that the entertainment industry
is the culprit behind the corruption of people such as Adam Lanza. Another
example scapegoating in La’Pierres speech is when he said that the political
class and the press in Washington were so afraid of and angry at the NRA that
they wouldn’t allow any real resistance to monsters such as Adam Lanza. La’Pierre
blames politicians and press for these atrocious actions because they might
have been prevented if the NRA’s advice was heeded after the Virginia Tech massacre
when they advocated for armed security in schools. La’Pierre gives a very
convincing speech that is impossible to refute because nobody in their right
minds can say that they would rather not protect America’s children.
Through analyzing both La’Pierre’s
and Roberts-Miller’s text I learned a lot about demagoguery, and more
specifically, I learned about scapegoating, polarization, and the other types
of fallacies used by demagogues. La’Pierre’s makes an initially convincing
argument but when his speech is analyzed with help from Roberts-Miller’s
article, we see that it is actually heavily flawed. After analyzing La’Pierres
speech, I feel confident that I can now recognize and evaluate the different
types of demagogic discourse.
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